Be informed and guided with “creative innovations developed to combat distractions while driving and improve driver awareness.”
Numerous drivers are aware that distractions while driving pose significant risks, yet they continue to engage in such behavior. With an increasing reliance on mobile devices for communication, it’s clear that these distractions are not likely to diminish in the near future.
So, just how perilous is distracted driving? The National Highway Traffic Safety Administration reported that in 2018 alone, over 2,800 lives were lost, and around 400,000 individuals sustained injuries in accidents linked to distracted driving. Despite these alarming statistics, many drivers still find themselves distracted. A survey conducted in January 2020 analyzed the driving habits of 2,000 individuals, revealing that 37.1% acknowledged that mobile distractions adversely affect safe driving. Alarmingly, 28.6% of these respondents admitted that texting while driving was their primary source of distraction.
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Creative Innovations developed to combat distractions while driving and improve driver awareness
Fortunately, tech companies have acknowledged this pressing issue and are actively developing solutions to mitigate distracted driving. While it may seem paradoxical that technology could be both the cause and the solution to this problem, several technological innovations are enhancing safety on the roads, particularly when drivers lose focus.
Mobile Device Blocking Solutions
The traditional advice to “keep your phone out of reach” is no longer effective in preventing drivers from checking their devices while on the road. The natural instinct to respond to notifications is strong; nearly 9% of survey participants aged 25 to 34 expressed feeling significant pressure to reply to texts immediately. Additionally, just over 7% of respondents in this age bracket reported feeling compelled to respond to work-related messages while driving.
In response, many companies have developed applications designed to remove the temptation to respond to texts. These smartphone barring solutions can stop messages and phone calls from receiving them while the car is moving. Many of these applications also send notifications to the sender, informing them that the recipient is currently driving.
Some notable mobile device blocking technologies include:
- AT&T DriveMode: This application activates when the vehicle exceeds a speed of 15 miles per hour, blocking incoming text alerts.
- CellControl DriveID: This device is affixed to the vehicle’s windshield and works alongside an app to block the driver from sending or receiving text messages, emails, and even using the smartphone camera.
- Apple iOS Do Not Disturb While Driving: This feature disables incoming calls and text messages when the iPhone detects that the vehicle is in motion or connected via Bluetooth.
For drivers who spend significant time on the road and cannot afford to have all notifications blocked, alternative solutions exist. For instance, the UConnect system, available in Chrysler, Dodge, Jeep, Ram, and FIAT vehicles, integrates with Bluetooth-enabled smartphones, allowing hands-free calling. Similarly, Honda’s Bluetooth HandsFreeLink enables drivers to connect calls without removing their hands from the steering wheel.
Vehicle Safety Innovations
Automakers are increasingly equipping cars with advanced technologies designed to help reduce accidents caused by distracted drivers. For instance, Forward Collision Warning systems provide visual or audible alerts when a driver is at risk of colliding with another vehicle. Other safety features aimed at minimizing distracted driving include:
- Automatic Emergency Braking: This feature allows vehicles to autonomously engage their brakes if a potential collision is detected before the driver can react.
- Lane Departure Warning (LDW): Drivers receive alerts if their vehicles drift across lane markings without signaling.
- Lane-Keeping Assist (LKA): This technology aids in steering or halting the vehicle if it begins to stray from its lane.
While these technologies can significantly reduce the risk of accidents, they do not grant permission to drive while distracted. Maintaining focus on the road is crucial—especially since some accident-prevention systems may not operate under all conditions. For instance, a certain manufacturer advises that its LKA system may not function below 40 MPH or when lane markings are unclear. They also recommend disabling LKA in adverse weather conditions or on poorly marked roads.
The NHTSA suggests consulting the vehicle owner’s manual to familiarize oneself with the car’s technological and safety features, as these tools can only be effective if utilized correctly.
Additional Sources of Distraction
It’s important to note that distractions behind the wheel extend beyond devices. Drowsiness is another significant risk for drivers, whether during early morning commutes or late-night journeys. According to the National Sleep Foundation, around half of adult drivers in the U.S. admit to driving while fatigued, with 20% confessing to having fallen asleep at the wheel.
Many car manufacturers now offer fatigue-monitoring systems that alert drivers if they exhibit signs of tiredness. These warnings may manifest as a chime, a gentle brake application, or a tug on the seatbelt. Furthermore, vehicles equipped with drowsiness alerts may display a coffee cup icon or similar symbol to encourage drivers to take a break. Some of the previously mentioned accident-avoidance technologies can also assist in preventing crashes caused by sleepy drivers.
While these technological solutions provide valuable support, they cannot replace the necessity of being well-rested before driving.